Business begins at 40!

It's time to elevate your business to heights you've always dreamt of but didn't know how

It's now or never!

NEXT CHAPTER

APPLY NOWNext intake March 2026

HERE'S THE THING:

Most founders over 40 are experts at what they do but risk running out of time to fulfil their ambitions to build a successful business

Without a plan to market, communicate or grow your business, you:

Have no spare time

stuck doing everything yourself wearing all the hats, with little time left for what matters at this point in life and business.

Hit an income ceiling

with outdated pricing and only so many hours you can work, often undercharging what your experience is worth.

Stay invisible

with an inconsistent (or non- existent) brand, you risk becoming irrelevant in a crowd of younger business founders.

Growing your business over 40 shouldn't be an uphill battle...

You've put in the hard yards over so many years, but when the results still aren't showing – there aren't many places you can turn to figure out how to change things – until now.

Whether it's a mid-point pivot or powering-up your existing business – Founders40Up is a fast-track business program and supportive circle created specifically for where you're at in this stage of life and business.

Unlock more time for what matters, stop doing everything alone, increase your income to match what your wisdom is worth and leave a legacy heading into retirement.

APPLY NOWNext intake March 2026

Hey there! I'm Ingrid

Small business owner, creative director, mother of two boys and business mentor.

I quit a solid corporate career 15 years ago to start my own creative agency – but what started out as a vision of freedom soon became another job I couldn't escape from.

For years I was stuck doing everything myself, convinced that nobody else could do things like me – leaving me burnt out and unable to take holidays without a laptop.

Everywhere I searched for help was full of Gen-Y, millennials, tech bros and seniors but for this second act of business over the age 40? Not so much – and so Founders40Up was born.

Today, I'm building a business that supports this point in life, balancing family and freedom – and I'm on a mission to help other business owners over 40 do the same.